We believe God created every person with value. We believe life’s priorities should be God, family and career. We believe in America and the free enterprise system. We believe that people are our most important asset.


Our purpose is to enrich every life we touch. Provide people a way to find identity, achievement and success. Meet the personal and financial needs of all who become part of our Premier Designs family.


God demands fairness in every business deal. He sets the standard and we desire to honor Him. To grow wisely and profitably. To enrich every life we touch. To provide excellent service.


Big dreams & unbreakable vision.

In 1985 Founders, Joan and Andy Horner wanted Premier Designs to be an opportunity for mothers to stay home more with their children. They wanted to provide encouragement and extra income for single moms, as well as, provide a way for individuals, especially those in full-time Christian work, to meet their financial needs. And last, but not least, to be a company that would support ministries around the world and in America.


Still dreaming, growing & serving!

New trends, new technology, even a new look! Our jewelry collection is better than ever, and thanks to our ever-evolving technology, we’re offering Jewelers innovative tools to grow their business. But what we love most about Premier is what will never change. We remain honest and intentional about honoring God and have no plans of stopping, well, ever. We still place people before profits and are integrity driven. And even though we’re classified as a direct sales company, we still think of ourselves in terms of direct service.


Keeping our culture & looking ahead!

We’re forever thankful for the wisdom and insights of our Founders for building Premier on biblically-based principles that continuously empower us to do the right thing. And while our jewelry, technology and marketing shall continue to evolve, our culture and foundation shall remain unwavering. In God we shall always place our trust and faith, while remaining committed to serving others and above all, honoring Him.


Horner-Premier Foundation

The Horner-Premier Foundation was established in 1992. The foundation was started to support special projects, ministries and missionary families in America and in many countries around the world, including Joni and Friends.


American Scholarship Program

Since creation of our American Scholarship Program in 1990, Premier Designs has awarded 3,090 scholarships totaling $1,750,500 to college-bound children of Premier Designs Jewelers and Home Office Associates!


We strive to make a difference.

In our distribution center we strive to use biodegradable packing materials and boxes and we reuse or recycle all cardboard boxes received in inbound shipments. Our Home Office features recycle bins throughout the building, and in just six months we recycled over 80,000 pounds of paper that would have gone to our landfills.